ALICE Arrives

ALICE by Temperley Spring/Summer 2010 Collection Hits Stores

Temperley London is delighted to announce the arrival of ALICE by Temperley. Inspired by the London girl of the moment, ALICE by Temperley is now available at leading retailers around the world, including Neiman Marcus, Scoop, Isetan, Harvey Nichols, Selfridges and Harrods as well as at Temperley London boutiques in New York, Los Angeles, London and Dubai. The collection is exclusively offered online at net-a-porter.com.

Reminiscent of the Temperley London mainline collection, but with its own fresh and accessible aesthetic, ALICE by Temperley’s prices range from $130 to $820 and include pieces in easy-to-wear jersey, light knits, broderie anglaise and cotton tailoring. ALICE’s slate grey novelty denim and leather quilted biker jackets add a dose of chic edge, while an eclectic mix of prints rounds out the collection.

The ALICE girl is inspiring, knows what she likes, and isn’t afraid to mix things up. She’s got a bit of rock-and-roll in her by nature and has fun with her look. She's the one who always surprises you with her unique, effortless and ultimately covetable style.

To celebrate the in-store launch and availability of the ALICE by Temperley Spring Summer 2010 collection, Temperley London has customized a traditional, double-decker route master bus that will tour London throughout February 2010. The bus will stop at London landmarks offering exclusive giveaways including gift certificates, Leopard T-shirts and Tiger Print scarves.

The Spring Summer 2010 collection and all details of the ALICE by Temperley customized bus can be viewed on the new ALICE by Temperley site launching this month at www.alicebytemperley.com

The site will also feature news updates, interactive competitions, consumer created content, and an ALICE by Temperley blog.